WordOfMouth is when an idea is spread without the assistance of WellKnownSources. People certainly use the Internet as a WordOfMouth system, for example -
- Forwarding emails
- Putting links on web pages.
- Posting to bulletin boards.
However these systems are not optimised WordOfMouth in the way that PosterCentricMessageSubscriptionProtocol is. -- PhilipDorrell
sigh. I came here hoping to read about Jaco Pastorius' big band. ;-) --GlennVanderburg
See also: TheTippingPoint