Examples of vague, salesy "brochure talk":
- Build layer on layer of abstraction like a drawing.
(Please avoid references to specific technologies here. This is not the place to settle HolyWars.)
Wouldn't those typically be in a specific-technology page, which references this page? Example, "It can leverage the team synergy created by the communication-friendly interface of the Flux Capacitor...That sounds like BrochureTalk, I would like specifics and evidence."