This Wiki construction lets each author work like a farrier (one who shoes horses). They can concentrate on their work, having an integrated marketing mechanism that doesn't distract them from their work.
Farriers, repairing horse-shoes, have an excellent exposure of their work, because it's easy as Wiki:
- from a great distance they {i.e. their smoke}, can be seen
- coming nearer, they can be heard {from their noise}, and
- even nearer they {i.e. burned horn}, can be smelled
- at their POP {=point of presence}, they offer their [service|product]s