Typical of software companies.
A description that is intended to be a commercial and not really describe the thing. Such a description usually uses a lot of buzzwords designed specifically with the product in mind. It also uses buzzwords and catch phrases like "revolutionizes","enterprise", "production quality" and "best-of-breed".
The biggest transgressor is probably Brockschmidts book Inside Ole, which runs something like a thousand pages and is one great big commercial for OLE.
The term coined by John Tibbets is "marketecture". [Tibbets, John. "IBM Enterprise Architectures: A Comparison of Vendor Initiatives." Trends in Technology, 1995.]
"Marketecture uses an architectural-looking diagram, but the arrangement of the pieces has no real technical significance. Marketectural charts are like a set of shelves that display products, components and standards to the consumer but do not represent how the software works...."
Example product names:
- Honeywell "Ultimate" computer. (A mini that was a pain to reboot, as it could only boot from its 9-track tape, not its hard drive!)
On the other hand, there have been some local names that were really honest:
- "Expensive Typewriter" = one of the first word processing programs.